Premium Philosophy — The Meaning Behind the Cup
At Blagu, “Premium” is not a category — it is a commitment. A promise to honor the land, the grower, and the quiet beauty of coffee at its purest. Our Premium Series begins where nature still leads the way: in high mountain valleys, volcanic soils, and landscapes shaped by mist, sunlight, and time.
These coffees come from places where cherries mature slowly, where farmers handpick each fruit with intention, and where craftsmanship is guided by respect rather than urgency. Premium means clarity, balance, and emotion — tasting the story of the origin in every sip. We choose coffees not for prestige, but for truth: their ability to express the soul of their homeland.
The Craft of Roasting — Guru’s Signature Touch
Behind every Premium roast is Guru — a roaster who believes that technique is nothing without feeling. His approach is simple yet profound: listen to the bean. Each origin carries its own rhythm, and Guru’s role is to guide rather than impose.
Premium coffees are roasted light to medium to preserve their natural sweetness, floral clarity, and bright acidity. Every curve of heat is intentional, shaped by European discipline and Vietnamese intuition. In this harmony of precision and soul, each coffee reveals its honest character — becoming not just a beverage, but a quiet form of art.
The Premium Lineup — 7 Coffees, 7 Stories
1. Ethiopia Yirgacheffe Konga
From the emerald highlands of Yirgacheffe, Konga carries the purity of Ethiopian terroir, where cool air and fertile soil nurture slow-ripened cherries. Floral notes rise first, followed by dried fruit sweetness that feels soft and elegant. Its clarity is bright like morning mist drifting across the Gedeo zone. A refined, lifted cup that lingers gently and gracefully.
2. Gesha Peru
Gesha Peru blooms with jasmine-like florals layered with apricot, plum, and a gentle almond-like sweetness. Handpicked from the quiet mountains of Cajamarca, it reflects both altitude and serenity. Its delicate processing preserves lightness and natural clarity. A cup that unfolds slowly — calm, expressive, and deeply memorable.
3. Peru Chanchamayo
On the eastern slopes of the Andes, Chanchamayo thrives under natural forest shade and clean mountain air. Bright citrus and guava meet a soft nuttiness and subtle chocolate depth. The cup feels lively yet comforting, refreshing yet grounding. A harmonious daily specialty with the quiet soul of the Andean valleys.
4. Kenya AA Plus
Kenya AA Plus carries the brilliance of East African coffee — vibrant acidity balanced by structure and depth. Lemon, grapefruit, and plum-like flavors unfold with striking clarity and energy. Yet beneath the intensity lies a smooth, composed harmony. A cup that commands attention while finishing clean and elegant.
5. Vietnam Bourbon
Born in the cool mist of Cầu Đất, Bourbon expresses Vietnam’s most elegant Arabica character. Caramel sweetness blends with fruit brightness and gentle bitterness, creating a smooth, silky balance. Its warmth feels both familiar and refined. A soulful reflection of Vietnam’s mountain terroir — vibrant, warm, and quietly confident.
6. Costa Rica Los Santos
From volcanic slopes shaped by mountain winds, Los Santos reveals layers of tropical fruit, wild berries, and chocolate with a gentle citrus lift. Smooth, sweet, and finely balanced, it shines with natural harmony. Like sunshine after rain, the cup leaves a clean sweetness that lingers softly. A comforting yet refined expression of Costa Rican craft.
7. Panama Boquete
In the lush valleys of Boquete, cherries ripen slowly under cool winds and shifting light, forming a coffee of effortless elegance. Apple brightness meets caramel warmth and cocoa richness, touched by a hint of berry. Its structure is plush but never heavy, revealing depth with clarity. A quietly luxurious cup — sweet, clean, and deeply comforting.
Reflection — A Cup for Those Who Taste with the Heart
Premium coffee invites stillness. It asks you to listen — to let flavors unfold like a quiet conversation between land and craft. Each cup in the Blagu Premium Series is a reminder that true elegance whispers: balanced, serene, and sincere.
Where origin meets soul, coffee becomes more than taste — it becomes meaning.
